THE PROCESS
How We Got Here
Ace Poker Chip is a USB that fits into a poker chip. It was started with a simple drawing file and with the help of mood board and a branding guide the company was created.
PRODUCT BRAINSTORMING
Where it All Began
Ace Poker Chip was designed with perfection and quality in mind.
Initially, the usb cap was designated to come out like a oddly block shaped slice of cake, but splitting the entire poker chip into two making one side the cap and the other the body became more ethical.
Mood Board
The mood board which consisted of several images were what brought the inspiration into the product. The goal was to gather inspirational images to create the mood for the USB drive brand and packaging. The images put next to each other all flow together.
Branding Guide & Graphics
The brand guide's role is to set forth rules for official logo usage, font type and color, typography, and tone, along with the brand’s mission statement, positioning, identity, and values.
